Written by
Chase Hoffberger @chasehoffberger Via Daily Dot
Google slashed the cumulative view counts on YouTube channels belonging to
Universal Music Group, Sony/BMG, and
RCA Records by more than
2 billion views Tuesday, a
drastic winter cleanup that may be aimed at shutting down
black hat view count-building techniques employed by a community of rogue view count manipulators on the video-sharing site.
Universal's channel is the one that took the biggest hit. According to figures compiled by the YouTube statistics analysts at
SocialBlade, the
record company's YouTube channel lost more than
1 billion views from its preexisting tally of
7 billion views Tuesday.
Sony/BMG was the second largest sufferer,
dropping more than 850 million views in one day, bringing its
total number of views to a mere 2.3 million. RCA, which got off scot free by comparison, dipped
159 million views. Its tally now sits more modestly at 120 million views.
In addition, each label's YouTube archives are now surprisingly thin. UMG, which had
long held a heavy hand in YouTube operations, now only boasts five videos on
its YouTube channel, none of which are actual songs—and none of which last more than 1:23.
Sony's page, by comparison, is currently empty. The company did not respond to the Daily Dot's request for comment.
Other notable channels affected include the ones belonging
to Michael Jackson,
Chris Brown,
Beyoncé, and
Avril Lavigne,
among others. More than 500 prominent YouTube channels have been
stripped of preexisting YouTube views in the past 30 days, something
that causes concern when you consider that YouTube views counts, unlike
subscriber statistics, are cumulative and cannot organically drop at any
point throughout their existence.
Google's takedown of these major music channels came on the same day that hundreds of YouTubers took to
Google forums and
their own YouTube channels to inform their peers that they'd been subject to a series of video takedowns for violations of
YouTube's Terms of Service (TOS). Some speculated that the widespread video takedowns were caused by a technical error, but YouTube
confirmed that the users violated TOS item 4, Section H, which bans automated methods of inflating view counts.
"This was not a bug or a security breach. This was an enforcement of
our viewcount policy," wrote a Google representative on the forums.
The apparent crackdown on fake views became a
major talking point Wednesday on Black Hat World, a forum where users trade tips about unethical search engine optimization tactics.
The thread's first post alluded to a friend of the poster who "sells
likes" and was recently told by four different customers that their
videos "got deleted due to TOS violation."
"Now I also got a message from a customer who ordered views from me
that his video was removed," the individual wrote, sparking a six page
conversation that continues on to this moment—and
mentions Universal Music Group throughout.
"I spoke with some people on Skype and 2-3 more have the same
problems with videos being removed for fake views," the original poster
added in a later post. "Likes are from YLH (
YouLikeHits) and
AddMeFast and views from ViralSocial in my case."
Later in the thread, the conversation turned
towards an individual known in some online circles as Tapangoldy, a 16-year-old seller of YouTube views who is
prominent on the cheap favors website Fiverr and claimed last month to have
already raised $60,000through the site. Recently, he closed up shop for a few days "to fix all issue thanks."
Tapangoldy,
who among other things had offered YouTubers an excess of 10,700 new
views to any video of their choosing for $5, held a 98 percent "Gig
Rating" before becoming
inundated with negative reviews on Wednesday, most of which painted him as a fraud who uses bots to accrue YouTube views.
Although Tapangoldy seems to be one of the top-rated sellers of
YouTube views, he isn’t the only Fiverr user whose business has been
affected. One Black Hat World user
wrote,
“I'm just having great fun watching the Fiverr bloodbath. Most the top
rated gigs for views are either paused or being flooded with bad
reviews.”
How closely is Tapangoldy tied to Universal, Sony, and RCA? It's
something we can't presently confirm. The Daily Dot has been unable to
contact him during his temporary exile, and he could have nothing to do
with the labels’ overnight YouTube collapse. But Tapangoldy's sudden
change in fortune comes at an interesting time considering all of the
preexisting elements, their pertinence to the major label music
structure or otherwise.
YouTube did not respond to the Daily Dot's request for comment.
UPDATE: Universal acknowledged the sudden drop in
views, and told the Daily Dot that the Universal Music Group
channel, though popular, has been mostly dormant since the
company shifted its focus to individual channels hosted on
Vevo, which Universal founded in conjunction with
Sony Music, Abu Dhabi Media Company, and
E1 Entertainment in 2009.
http://www.thisis50.com/profiles/blogs/youtube-strips-universal-sony-bmg-rca-records-of-2-billion-fake
